I have recently been invested in researching the "'tween" market for some of my art projects, so I should not be surprised that Lyric Culture, an adult clothing line (apparel and accessories for beatles, david bowie, etc. fans) has just dropped their "'tween" clothing line for fans of American Idol. The apparel will be inspired by American Idol imagery (someone tell me what this means) and pop and r&b songs that were performed on the show. 7-16 year old girls will, as of this month, be able to pick up Lyrix clothes at 157 different Macys, or shop at their website.
"Macy's truly understands the concept of celebrity-driven and licensed product," said Hanna Rochelle Schmieder, President of Lyric Jeans, Inc. "They are the perfect retail outlet for the LYRIX line and we look forward to building it with them for many years to come," she continued.Unfortunately their clothes make girls look like life-sized Bratz dolls, ironically, the only doll company to break the 'tween market.
Julez
Check out the full story here z:
4 comments:
...i don't get it.
what's wrong with that?
i'm ordering my new wardrobe right now.
thanks for the heads up!
american idol imagery: the kind of representation that says, "i look way more fly than i did before i got on american idol, but not slutty or pimp...yet"; the pre-flagrant stage before a person can be considered celebrity status; a beginning, yet crucial, part of superstar success.
As a retailer specializing in the tween market (for boys and girls), I sure hope that the Bratz look isn't where all designers head. Manufacturers may produce it, and kids may ask for it, but parents still hold the purse strings at this age, and they simply won't buy it.
at least the bratz outfits are cool rite? I mean, they mite cost a bomb (is there anyone in malaysia? coz if u live in malaysia this dolls are super expensive. One whole figure in a small packaging is already sixty somthing bucks.) but whu cares? at least u get somthin good n fashionable. WELL AT LEAST they are better than barbie, rite? if u tink they r better than barbie, comment back to me. i'll comment back 2u.
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